And so this is Friday and what have we gone and done to ourselves?
In the same way that a Christmas present can look lovely under the tree with its gold ribbon but can turn out to be nothing more than a big box holding a voucher for socks, so it is with the sort of lofty bullshit we were offered this morning by Old Mate Grabaseat and his two Very Great Mates.
Take it from a speechwriter, you can make your plan sound like the second coming if you talk chiefly about the magical place you are going and only vaguely about how you’ll be getting there.
